An Instagram user known as @music_hypeman (Jim), hypeman and PR to Efe winner of Big Brother Naija Season 2, events/shows organizer took to his Instagram page to expose Popular Nigerian On Air Personality (OAP) Ifedayo Olarinde better known as “Daddy Freeze.”
The Hypeman rained abuses on the OAP claiming that he extorts money from upcoming artist by charging them a huge sum of money before playing their songs on air, despite the fact that it is clearly written on the wall of the radio station that on no account should an OAP extort money from an artist before playing his or her song.
He also stated that Freeze has justified his reasons for collecting fees from artist on several occasions on the grounds of “consultancy fees”
The Hypeman also complained that “These days, when you listen to some radio stations , you wonder how the songs made it to the playlist.”
Read the post as published by the Instagram user and Hypeman below
“It is important that I make this clarification: I do not have any personal grudge against Ifedayo Olarinde aka Daddy Freeze.
To start with, Daddy Freeze is a con artist and a greedy punk who makes money through trickery. As a radio presenter, Daddy Freeze charges musicians huge sums just to play their music on air. There is even a large inscription on the wall of the building prohibits OAPs from charging money to play songs. How ironic! The worst is that he doesn’t charge what up and coming musicians can afford; his greed makes him to go for very high figures, all for his evil pocket.
Daddy Freeze has justified himself for collecting money from artistes to play their songs using the guise of ‘consultancy’ after he was called out on Twitter. Consultancy for what? What is a musician consulting from a radio presenter like Daddy Freeze other than to give him his song to play? Is he a music guru, video director, song writer, producer or what for a musician to seek for consultation?
If you say you charge people for consultancy, then spell out the services you will be offering because taking songs from musicians to play on radio cannot be ‘consultancy’. It is difficult for good artistes to have their songs heard because they do not have the financial strength. The industry is now left for the money bags who pay huge sums to Daddy Freeze and his likes to have whack songs promoted, thereby muffling those who are talented but poor.
Playing songs are supposed to be free, a selfless act for your audience/listeners meant to entertain and keep them glued to your radio. Since people like Daddy Freeze monetized the process, our ears have become a dumping ground for all manner of whack and meaningless songs because the good ones have been sacrificed on the altar of six figure checks.
These days, when you listen to some radio stations, you wonder how the songs made it to the playlist – all thanks to Daddy Freeze and his co-conspirators.
Does Daddy Freeze even have a conscience? “